If you're lucky you don't have the problem I ran into recently. One year into a new venture I found that I was having an identity crisis.
I won't say that this crisis occurred because of a lack of attention or effort but instead it was a lack of focus. I've run my own business for 15 years and I have basically done what I want and achieved the results I intended all along.
This time I was doing something a little different, not a business to business venture, but a dual audience of both the public and the business sector. I found that this split left me running in too many directions without enough resources to cover them all sufficiently, let alone exceptionally. I like exceptional, so you can imagine I was not happy with how things were going.
The main lesson for me is that mixed focus gives mixed results. I needed to hone my direction, create a solid plan that I could be excited about, or leave the playing field. Anything less than a clear vision and enthusiasm will be tedious at best and can't hope to be a financial success.
I'm still in the middle of clarifying the vision and I'll get back with you on the process. That will be another blog. Wish me luck!
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